Flipping the Script: Reclaiming Mother’s Day.
A curated, all-inclusive residency for 9 women in the heart of Chicago.
THE SERIES: Leading Ladies
The Antidote to the "Family Industrial Complex"
Traditional travel has a blind spot: Mother's Day weekend. For decades, the industry has defaulted to chaotic waterparks and performative brunches, leaving the Invisible 25%—women who are childfree by choice, circumstance, or life phase—feeling edited out of the narrative.
The Leading Ladies Series is our unapologetic response. We architect high-impact global residencies designed for women to see the world through a female lens, uninterrupted by domestic gravity. We don't provide an escape; we architect a release.
THE PIVOT:
Come to Dolly Moment
We almost fell into the trap. We almost built a weekend that looked like every other performative, white-tablecloth brunch in the Loop—rooftop couches with $2,500 minimums and vibes that were way too thin.
Then came the "Come to Dolly" moment: Luxury isn't about the size of the minimum; it's about the depth of the experience.
From May 7-10, 2026, we are trading "stuffy" for Substance. We are trading performative views for the raw, female-led murals of Pilsen. We are keeping the 5-star sanctuary of The Gwen and the rockstar finale at Girl & The Goat, but we are filling the middle with the grit and soul of the city.
Substance Over Surface
THE SANCTUARY: The Gwen
Where Legacy Meets High-Thread-Count Silence
Our home for the residency is The Gwen, a 5-star landmark named for sculptor Gwen Lux. This isn't just a place to sleep; it’s a tribute to a woman who literally carved her legacy into the city’s skyline. We’ve secured a block of single-occupancy sanctuaries because we believe true luxury is the absence of compromise—and the presence of peace.
The Goose Standard Inclusions:
Single Occupancy Guaranteed: Your own room. No roommates, no compromises, and no small talk before coffee—just 5-star, high-thread-count silence.
Marriott STARS Benefits: Your residency includes daily dapper breakfast and waived destination fees so you can focus on the marrow of the city.
$100 "At Large" Credit: A private resort credit per room for your own "Invisible 25%" moments—perfect for a spa treatment, room service, or a quiet nightcap at the bar.
Gwen Lux Art Walk: An exclusive history of the McGraw-Hill building sculptures that define our sanctuary.
The Flow:
Hot Dogs & High-Thread-Counts
We’ve bypassed the performative steakhouses to curate a sequence that prioritizes soul over surface. Because this is a Full Master Account residency, you will never see a check, calculate a tip, or split a bill.
The Landing: The "Burgers, Bubbles & Boards" Welcome: A relaxed reception featuring burgers, truffle fries, and artisanal grazing boards at our private corner firepit, Upstairs at The Gwen.
The Sisters & The Art: A morning ride on the Brown Line "L" to catch the skyline views, a Women of the Loop architecture walk, and a private, curated dive into the Mothers of Creativity at the Art Institute.
The "Dragged Through the Garden" Lunch: Standing-room-only at a local legend for authentic Chicago Hot Dogs and/or Italian Beef.
The Murals & The Goat: A deep dive into the female-led murals of Pilsen followed by our "Queens Table" finale at Stephanie Izard’s flagship, Girl & The Goat.
A Full Master Account Experience
THE INVESTMENT: $3,195
Everything is architected. Everything is included.
The Golden Eggs: A curated collection of dapper residency essentials and local "Goose-approved" treasures (Value: $250+).
The Logistics: Dedicated Mercedes Sprinter transportation for the group and all guided activity fees.
The Sanctuary Deposit: $1,000.00 (Non-refundable) to secure your spot.
Final Balance: $2,195.00 due by April 1, 2026.
The "No-Fly Zone" Policy: After April 1, all payments are 100% non-refundable.
Approachable Luxury Funding: We believe radical release should be accessible. Secure your sanctuary today with flexible payment plans via Square (including Afterpay) available at checkout.